Vistakon UPP, discontinuations, and 12 packs

Vistakon announced some big changes to their portfolio:

To further demonstrate our commitment to prescribers, beginning this week, many of you will begin to hear from your JJVC Sales Representative about our new pricing strategy within the United States. This includes a Unilateral Pricing Policy (UPP) for our ACUVUE® OASYS® and 1-DAY ACUVUE® MOIST® Families of Products and our 1-DAY ACUVUE® TruEye® Brand Contact Lenses. We believe the multifaceted nature of this new pricing strategy and the variety of elements that comprise the program will allow you to refocus the critical doctor/patient conversation on eye health and product performance, rather than cost. Also, by removing the complexity of rebates and building these savings into our new pricing, we believe we will be able to reach more patients with instant savings, while providing a simpler approach for everyone.

Additionally, this week we are introducing a new six-month supply pack of ACUVUE® OASYS® Brand Contact Lenses (12 lenses per box) in all available parameters. Effective July 1, 2014, we will no longer be shipping three-month supply packs (six lenses per box) of this product. In a study that captured actual product use patterns among ACUVUE® OASYS® Brand three-month and annual supply users across a four-month time period, research showed that patients with larger pack sizes tended to be more compliant in replacing their lenses bi-weekly as recommended by their doctor. Moreover, these patients had a significantly better wearing experience with respect to better comfort throughout the day, at the end of the day, and throughout the wear cycle.

In summary:

  • they will be following Alcon's lead and introducing Unilateral Pricing Policy (UPP) for their most popular products.
  • They will switch from 6 packs to 12 pack supplies for Oasys lenses.

Additionally, they have announced discontinuations of the following products (while supplies last):

 

BrandDiagnostic DiscontinuedRevenue Discontinued
Acuvue December 2007 March 31, 2015
Acuvue Advance November 2010 March 31, 2015
Acuvue Advance for Astigmatism March 2014 March 31, 2015
Acuvue Advance Plus August 1, 2014 March 31, 2015