Press releases

Expanded Ultra Multifocal for Astigmatism Cylinder Powers

Ultra Multifocal for Astigmatism

Bausch and Lomb's Ultra Multifocal for Astigmatism has added new cylinder powers.

It is now available in -2.25 and -2.75 in the following axes: 10, 20, 70, 80, 90, 100, 110, 160, 170, 180.

See Ultra Multifocal for Astigmatism's full listing.

MyDay Toric Expanded Parameters

On July 1, 2021, CooperVision launched MyDay Toric expanded parameters.

This expansion of powers is an additional 960 SKU’s, as follows:

  • Complete around the clock axis options in Plano to -6.00D (the addition of 30, 40, 50, 60, 120, 130, 140, 150) in the -0.75, -1.25 & -1.75 cylinders (these will NOT be added from -6.50D to -10.00D)
  • Add to the plus powers by the addition of 0.25D steps (plus powers are currently in 0.50D steps only)
  • NONE of the above additions apply to the -2.25 cylinder.

See the complete listing for the MyDay Toric lens.

Biotrue extends parameters

Bausch+Lomb has extended the range of their Biotrue ONEday spherical lens. It now goes from +6.00 to -12.00.

Vistakon UPP, discontinuations, and 12 packs

Vistakon announced some big changes to their portfolio:

To further demonstrate our commitment to prescribers, beginning this week, many of you will begin to hear from your JJVC Sales Representative about our new pricing strategy within the United States. This includes a Unilateral Pricing Policy (UPP) for our ACUVUE® OASYS® and 1-DAY ACUVUE® MOIST® Families of Products and our 1-DAY ACUVUE® TruEye® Brand Contact Lenses. We believe the multifaceted nature of this new pricing strategy and the variety of elements that comprise the program will allow you to refocus the critical doctor/patient conversation on eye health and product performance, rather than cost. Also, by removing the complexity of rebates and building these savings into our new pricing, we believe we will be able to reach more patients with instant savings, while providing a simpler approach for everyone.

Additionally, this week we are introducing a new six-month supply pack of ACUVUE® OASYS® Brand Contact Lenses (12 lenses per box) in all available parameters. Effective July 1, 2014, we will no longer be shipping three-month supply packs (six lenses per box) of this product. In a study that captured actual product use patterns among ACUVUE® OASYS® Brand three-month and annual supply users across a four-month time period, research showed that patients with larger pack sizes tended to be more compliant in replacing their lenses bi-weekly as recommended by their doctor. Moreover, these patients had a significantly better wearing experience with respect to better comfort throughout the day, at the end of the day, and throughout the wear cycle.

In summary:

  • they will be following Alcon's lead and introducing Unilateral Pricing Policy (UPP) for their most popular products.
  • They will switch from 6 packs to 12 pack supplies for Oasys lenses.

Additionally, they have announced discontinuations of the following products (while supplies last):

 

BrandDiagnostic DiscontinuedRevenue Discontinued
Acuvue December 2007 March 31, 2015
Acuvue Advance November 2010 March 31, 2015
Acuvue Advance for Astigmatism March 2014 March 31, 2015
Acuvue Advance Plus August 1, 2014 March 31, 2015

Alcon Introduces Air Optix Colors

Air Optix Colors

Alcon introduces their long awaited Air Optix Colors:

"Alcon, the global leader in eye care and a division of Novartis, announced today the launch of AIR OPTIX® COLORS prescription contact lenses, a new color contact lens that encapsulates Alcon’s 3-in-1 Color Technology in a silicone hydrogel lens.  Available in nine colors ranging from subtle to vibrant, AIR OPTIX® COLORS contact lenses are the first monthly-replacement, daily-wear color lenses available in the U.S. on a silicone hydrogel platform, allowing up to six times more oxygen through the contact lens compared to the leading, older technology color contact lens.1* The natural-looking color is contained within the innovative lens material, so that the only thing touching the wearer’s eyes is the ultra-smooth permanent plasma surface of AIR OPTIX® brand contact lenses. Contact lens wearers can enjoy beautiful, comfortable lens wear.  "

“The scientific advancements in AIR OPTIX® COLORS make this lens the biggest breakthrough in the color contact lens industry in more than a decade,” said Carla Mack, OD, MBA, FAAO, Director of Professional and Clinical Support, for U.S. Vision Care at Alcon. “We know our consumers – Millennials in particular – want the ability to enhance their eye color in a natural, beautiful way. Now, we can give them an option that’s not only stunning, but also incredibly comfortable.”

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