Johnson & Johnson introduces 1-DAY ACUVUE DEFINE cosmetic contacts


Johnson & Johnson Vision Care, Inc. (JJVCI), today announced the initial launch of 1-DAY ACUVUE DEFINE Brand Contact Lenses with LACREON Technology, a new category of eye enhancement contact lenses that accentuate natural beauty while helping to support a healthy eye. The innovative brand, already the number-one beauty contact lens in Asia, is now available at a limited number of independent eye doctors' offices, with expanded product availability in the United States to follow in the first half of 2015.


1-DAY ACUVUE DEFINE addresses a significant unmet need for natural-looking eye enhancement: the 2013 Gallup Study of the U.S. Consumer Contact Lens Market showed that one in three vision corrected teens/adults (32%) express a strong interest in purchasing a contact lens that enhances the natural beauty of their eyes.1 1-DAY ACUVUE DEFINE Brand has sophisticated iris-inspired designs that combine an outer darker limbal ring – to give eyes greater definition by creating contrast between the iris and sclera – and an inner translucent light-effects pattern – to add depth and definition without changing the eye's natural color. Independent research shows that people are more attracted to women and men with pronounced limbal rings, as limbal rings are associated with a healthy and youthful appearance.2Interviews with over 40,000 women informed the design of the lens.

1-DAY ACUVUE DEFINE Brand will be available in plano and vision correction ranges from +1.00 to -9.00 with a base curve of 8.5 and diameter 14.2mm and is being introduced in three styles to complement all eye colors:

"1-DAY ACUVUE DEFINE provides personalized eye enhancement that uniquely interacts with each iris pattern," explains Millicent Knight, OD, Head of Professional Affairs, JJVCI, U.S. "It is not a colored contact lens," she adds. "Colored contact lenses usually have opaque and pixelated, patterns that mask the natural beauty of the eye. 1-DAY ACUVUE DEFINE offers subtle, natural-looking enhancement that allows the beauty of the eye to shine through." 1-DAY ACUVUE DEFINE Brand also uses proprietary BEAUTY WRAPPED IN COMFORT Technology that fully encloses the pattern within the ultrathin lens material of 1-DAY ACUVUE MOIST Brand Contact Lenses, ensuring that the design pigments are not in contact with the surface of the eye or the eyelid.

Acuvue Oasys for Astigmatism available in -2.75 cyl

As of October 1st 2014 the Acuvue Oasys for Astigmatism lens will be available in -2.75 cyl power at all axes (10º steps).

Oasys astig

Vistakon UPP, discontinuations, and 12 packs

Vistakon announced some big changes to their portfolio:

To further demonstrate our commitment to prescribers, beginning this week, many of you will begin to hear from your JJVC Sales Representative about our new pricing strategy within the United States. This includes a Unilateral Pricing Policy (UPP) for our ACUVUE® OASYS® and 1-DAY ACUVUE® MOIST® Families of Products and our 1-DAY ACUVUE® TruEye® Brand Contact Lenses. We believe the multifaceted nature of this new pricing strategy and the variety of elements that comprise the program will allow you to refocus the critical doctor/patient conversation on eye health and product performance, rather than cost. Also, by removing the complexity of rebates and building these savings into our new pricing, we believe we will be able to reach more patients with instant savings, while providing a simpler approach for everyone.

Additionally, this week we are introducing a new six-month supply pack of ACUVUE® OASYS® Brand Contact Lenses (12 lenses per box) in all available parameters. Effective July 1, 2014, we will no longer be shipping three-month supply packs (six lenses per box) of this product. In a study that captured actual product use patterns among ACUVUE® OASYS® Brand three-month and annual supply users across a four-month time period, research showed that patients with larger pack sizes tended to be more compliant in replacing their lenses bi-weekly as recommended by their doctor. Moreover, these patients had a significantly better wearing experience with respect to better comfort throughout the day, at the end of the day, and throughout the wear cycle.

In summary:

  • they will be following Alcon's lead and introducing Unilateral Pricing Policy (UPP) for their most popular products.
  • They will switch from 6 packs to 12 pack supplies for Oasys lenses.

Additionally, they have announced discontinuations of the following products (while supplies last):


BrandDiagnostic DiscontinuedRevenue Discontinued
Acuvue December 2007 March 31, 2015
Acuvue Advance November 2010 March 31, 2015
Acuvue Advance for Astigmatism March 2014 March 31, 2015
Acuvue Advance Plus August 1, 2014 March 31, 2015

Alcon Introduces Air Optix Colors

Air Optix Colors

Alcon introduces their long awaited Air Optix Colors:

"Alcon, the global leader in eye care and a division of Novartis, announced today the launch of AIR OPTIX® COLORS prescription contact lenses, a new color contact lens that encapsulates Alcon’s 3-in-1 Color Technology in a silicone hydrogel lens.  Available in nine colors ranging from subtle to vibrant, AIR OPTIX® COLORS contact lenses are the first monthly-replacement, daily-wear color lenses available in the U.S. on a silicone hydrogel platform, allowing up to six times more oxygen through the contact lens compared to the leading, older technology color contact lens.1* The natural-looking color is contained within the innovative lens material, so that the only thing touching the wearer’s eyes is the ultra-smooth permanent plasma surface of AIR OPTIX® brand contact lenses. Contact lens wearers can enjoy beautiful, comfortable lens wear.  "

“The scientific advancements in AIR OPTIX® COLORS make this lens the biggest breakthrough in the color contact lens industry in more than a decade,” said Carla Mack, OD, MBA, FAAO, Director of Professional and Clinical Support, for U.S. Vision Care at Alcon. “We know our consumers – Millennials in particular – want the ability to enhance their eye color in a natural, beautiful way. Now, we can give them an option that’s not only stunning, but also incredibly comfortable.”

Changes to Plaquenil risk calculator

I've made a few changes to the plaquenil risk calculator. A few of the changes were in the interest of user-friendliness, but the more important changes are as follows.


I removed the chloroquine calculations. I can't recall the last time I saw a patient taking this (as opposed to hydroxychloroquine) and I feel presenting it as an option was only a potential source of confusion or errors.

I included some sliders for adjusting height and weight for BMI calculations. On the surface this may seem cosmetic but it also allows for our metric system users (which I call the "smart ones") to enter these values in kilograms and meters instead of ponds and feet/inches.

I made the cumulative Plaquenil dose calculator a bit more robust. It originally only accepted a dose and a duration in months and years. However, I realized that 1) Sometimes dosages change and 2) sometimes doses are irregular.

For example, if a person takes 400mg bid x 1 year, then changes to 200mg qd x 1 year, you can now add rows to the calculator by pressing the "+" button. You can do this as many times as you like.

plaquenil cumulative add row

In addition, I realized that I was seeing a lot of patients that were taking dosages like this: 400mg every other day, with 200mg on the opposite days. I added a "qod" sig option that can cover these more difficult prescribing patterns.

plaquenil cumulative qod

Hopefully that'll cover the majority of our needs for these calculations. If you run into any other commonplace scenarios that I haven't covered please let me know.



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